Meet the Team

The group employs the highest caliber and highly experienced personnel globally in order to develop & deliver the best and most innovative products to our customers with an uncompromising customer-orientated level of service. The company has a high level of staff retention where the staff feels more like a family.

Although the group shares many back-office functions, each operating company has its own management team and Managing Director, reporting into a group management team & CEO.

  • highly experienced

  • innovative products

  • deliver the best

  • orientated level of service

Meet the Team

We are a team of dedicated professionals, ready to do what ever it takes to deliver the best quality.

Nick Link

Nick Link

Chief Executive Officer

18 years experience creating and growing companies in the Fire & Rescue market.
Including establishing one of the first online Fire & Safety equipment in 2003, setting up own factory in China in 2009
Having developed and certified multiple industry leading products and companies including multiple acquisitions globally

Louise Bennet

Louise Bennet

Group General Manager

Trained in finance, and now more than 15 years industry experience in the Engineering, manufacturing & Fire Industry.
Establishing and enhancing manufacturing processes, procedures & efficiencies, implementing continual improvement strategies and certification programs.
Extensive experience in International supply chains and lean distribution models.

Welcome! This is our dedicated Team. Did we say that we would love to work with you? So dont be shy, get in touch!

Dan Link

Dan Link

General Manager (MENA )

15 years industry experience developing products and establishing manufacturing facilities in multiple countries and developing
Overseeing multiple international accreditation programs for products and manufacturing facilities and online sales chanels

Dr Krishnamoorthy k, P.hD, LLB MBA

Dr Krishnamoorthy k, P.hD, LLB MBA

Chief Financial Officer.

35 Years experience finance experience as CFO and CEO of international groups, mergers and acquisitions and taking companies public.
CFO of numerous public companies in Singapore, UK, India and USA.

JP Backwell

JP Backwell

Global Sales Director (Non Exec)

20 years industry experience developing global sales channels of disruptive industry leading products. Building sales teams and business development functions for global businesses.

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UK- United Kingdom
UK Office: Matrix@Dinnington Business Centre, Nobel Way Dinnington, Sheffield S25 3QB, United Kingdom

Tel: +44 845 388 4114
Fax: +44 8453 884115

Email: Info@firebuggroup.com

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Dubai – United Arab Emirates

UAE Office: AWZ Building Warehouse 4, Ras Al Khor Industrial Area No.2.
P.O. Box 252234 Dubai,
U.A.E. Tel: +971 434 53452
Email: Info@firebuggroup.com

Investors

The company strives to add shareholder value by growing revenues, margins and operating With maximum efficiency with prudent controls on cost and strategical investment.

The company aims to operate with a strong balance sheet with a safe level of gearing and adequate cash reserves which will allow the company to to move quickly and secure best deals on acquisitions both on speed and price.